We designed an experience that exceeded goals & expectations.

Our Approach

Cornell hired us to design an easy-to-use interface for observation input, management, and analysis, which could be used by novice, intermediate, and advanced users.

Since this would be an industry first, we chose a mix of research methods to better understand audience behaviors and measure viability. Ethnography, journaling, and contextual interviews were used to understand behaviors, goals, wants, needs, and pain points. Focus groups were used to gauge interest in features and free versus fee-based services.

Personas were developed based on the different behavior profiles revealed during the research phase. Personas were used to drive design decisions and recruit particpants for usability testing.

Working with Cornell’s engineers, we built an interactive prototype to test our design. Findings from the prototype testing were used to improve the design prior to launch.